For Australian personal injury firms

Never miss a new matter again.

Frontli's AI intake clerk answers your firm's calls 24/7, captures every detail a solicitor needs, and delivers a structured summary to your inbox in under a minute. Built for Queensland personal injury practices. Compliance-aware by design.

Sarah Mitchell
Inbound · 6:48pm AEST · Public liability
Priority
Incident Slip on wet floor, no warning sign — Coles Toowoomba
Date Early May (~3 weeks ago) — limitation period live
Injury Fractured right wrist · Toowoomba Base · cast in place
Other party Coles insurer contacted client once · client did not return call
Prior counsel None
Callback Mornings · 0412 555 218
24/7Always on
~60sIntake to inbox
0Missed matters
100%Built in Australia
The cost of a missed call

One missed intake is a lost matter — and lost matters compound.

A reception going to voicemail at 5:31pm isn't a minor inconvenience. For a personal injury firm, it's a five-figure lost opportunity and a client who's already dialling the next firm in their Google results.

Motor vehicle accident
$8K – $15K
Average firm fee per matter. MAIC Notice required within 9 months — date capture is critical.
Workers compensation
$15K – $40K
Common law claim values. Notification windows tight.
Medical negligence
$30K – $80K
Long matters, high stakes — and the first call sets the tone.

The math is uncomfortable.

A small Queensland PI practice taking 40 inbound enquiries a week loses an estimated 8–12 of them to voicemail, missed calls, after-hours, or a junior fumbling intake. Even at conservative conversion rates, that's $60,000+ in fee revenue walking out the door every quarter.

A traditional answering service captures a name and a message. Frontli captures matter type, date of incident, injuries, fault context, prior counsel, and limitation-period flags — formatted, structured, and in your inbox before the kettle boils.

"We didn't realise how many matters we were losing until we counted. After-hours alone was the equivalent of a junior solicitor's salary." — Partner, 8-fee-earner Brisbane PI firm
How it works

From phone ring to structured intake in under a minute.

Your existing number. No new line, no port. Frontli sits in front of your switchboard, takes calls your team can't, and routes everything else through.

i.

Caller dials your firm

Existing number. Ashleigh — your firm's AI intake clerk — answers within two rings, in a warm Australian voice, identifying your firm by name.

ii.

She runs the intake

State check, incident type, date of incident (with limitation-period awareness), injuries, fault context, prior counsel, contact details. Structured, scripted, never off-piste.

iii.

Summary lands in your inbox

Within 60 seconds of the call ending, a clean structured email arrives — fields, flags, urgency tier, full transcript and call recording attached.

iv.

Your solicitor calls back

Already briefed, already informed. They open the email, scan the structured fields in 30 seconds, and ring back ready. The matter starts on the front foot.

Why Frontli

Generic AI receptionists were built for restaurants. Frontli is built for law.

A pub-focused AI booking a Saturday table is a different product from an intake clerk capturing a personal injury matter. The differences are quiet, but they decide whether you can use this in your firm.

§ 1

Never gives legal advice

Ashleigh is engineered to refuse. She won't tell a caller whether they have a case, won't estimate settlement, won't comment on fault. Every refusal is logged. Your firm stays clear of Legal Profession Uniform Law breaches.

§ 2

Structured output, not transcripts

Other AI receptionists dump a transcript in your inbox. Frontli sends a structured intake form: matter type, date of incident, injury, fault context, urgency tier. Your partner scans it in 30 seconds.

§ 3

Australian-built, Queensland-aware

Ashleigh speaks in an Australian voice, knows what WorkCover means, flags MAIC limitation periods, recognises Coles and Woolworths as supermarkets. Generic US-built AI does none of this reliably.

§ 4

Confidentiality-first architecture

Optional Zero Data Retention for firms with heightened confidentiality requirements. Recordings can be disabled per-firm. Recording consent disclosure built into the opening. Your client confidentiality obligations, taken seriously.

§ 5

Tunable to your firm

Your practice areas, your tone, your firm name, your intake questions, your callback windows, your PMS integration. Ashleigh starts from a Frontli template and is shaped to your firm during onboarding.

§ 6

Built by people who've sold to Australian firms

Frontli is built by the team behind Venture Ascend, a B2B appointment-setting agency that's been calling Australian professional services firms for years. We've seen first-hand how new client calls actually go — and how they get lost.

Side by side

Generic AI receptionists vs. Frontli for law.

An honest comparison of what each actually does. No vendor names, no cheap shots — just what matters for a personal injury firm partner.

Capability
Generic AI receptionist
Frontli
Output to firm
Transcript dump
Structured intake fields + transcript
Limitation-period awareness
None
Flags urgent matters before they hit your inbox
Legal-advice refusal
Sometimes — depends on prompt
Engineered as a non-negotiable rule
Australian voice & vocabulary
US default, AU optional
AU-first. WorkCover, MAIC, Coles, Toowoomba all recognised.
Data residency & confidentiality
US-hosted, generic terms
Recording-off and ZDR available for sensitive firms
PMS integration
Generic webhook
LEAP, Smokeball, Actionstep workflows
Pricing

Three tiers. Founding firms pay no setup.

Pricing reflects what an AI intake clerk is worth to a personal injury firm — measured against the cost of a missed matter, not against a generic SaaS receptionist tool. First ten Australian PI firms onboarded pay no setup fee.

Intake
For solo and small practices
$1,800/mo
+ GST · billed monthly
$1,500 setup Waived for founding firms
  • Single line, business hours coverage
  • 500 minutes of intake / month
  • Structured email summaries
  • Basic PMS handoff
  • Call recording & transcript archive
  • Email support
Get started
Firm
For multi-office and high-volume practices
$4,500/mo
+ GST · billed monthly
$2,500 setup Waived for founding firms
  • Everything in Practice
  • Multi-office and multi-practice-area
  • 4,000 minutes of intake / month
  • Custom intake workflows per practice area
  • Zero Data Retention available
  • Dedicated account manager
  • Quarterly tuning sessions
Talk to us
Need more?

High-volume firms doing 4,000+ minutes per month, multi-state operations, or bespoke compliance requirements: we'll build a custom plan. Overage on standard tiers is $0.50/min — no surprises, no overages dressed up as "fair use."

Discuss enterprise →
Common questions

What partners actually ask us.

A few of the questions that come up on every demo call. If you're considering an AI intake product for your firm, these are worth understanding.

Does Ashleigh give legal advice?+
No. She is engineered to refuse. If a caller asks "do I have a case?" or "what's my claim worth?", she deflects to the solicitor for the callback. This is a hard rule in her system prompt — not a soft guideline. Every refusal is logged and reviewable. This is what keeps your firm safe under the Legal Profession Uniform Law.
What happens to the call recordings?+
By default, recordings are stored encrypted and accessible only to your firm. Per-firm controls let you disable recording entirely (transcript-only mode), enable Zero Data Retention for sensitive matters, or set custom retention windows. Recording consent disclosure is built into Ashleigh's opening so callers are informed before they speak.
How does Ashleigh integrate with our practice management system?+
Frontli currently supports LEAP, Smokeball, and Actionstep. Intake summaries can land as new matter cards, email, or both. For firms on other systems, structured summaries deliver via email and we work with your IT or vendor to build a webhook integration during onboarding.
Can we customise what Ashleigh says and asks?+
Yes. Firm name, opening line, practice areas, intake questions, callback windows, escalation rules, and after-hours behaviour are all tuned during onboarding. Frontli starts from a personal-injury-specific template and shapes it to your firm in the first week.
Do we need a new phone number?+
No. Frontli sits in front of your existing number. We can configure Ashleigh to handle every call, only after-hours, only overflow when your reception is busy, or any combination. Your existing line, your existing number, your existing reception — Frontli fills the gaps.
What practice areas do you currently support?+
Frontli is launching with personal injury — motor vehicle, workers compensation, public liability, medical negligence. Family law, conveyancing, and commercial litigation templates are in development for 2026. If your firm spans multiple practice areas, the Firm tier supports per-practice-area intake workflows.
How long does onboarding take?+
From signed contract to Ashleigh handling live calls: typically 7–10 business days. The first week is configuration and tuning — voice, opening line, practice areas, integrations. The second week is supervised live operation with our team reviewing every call. From week three, she's running solo with monthly reviews.

Stop losing matters to voicemail.

A 20-minute demo. We'll show you Ashleigh handling a real intake call, walk through a structured summary, and tell you honestly whether Frontli fits your firm.