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About

Two people, one product, no account managers.

Frontli is a father and son. One of us builds the agents, the other sits on the calls with you. There is no support tier, no ticket queue and nobody between you and the people who made the thing.

Why this exists

A missed call is the cheapest thing a firm loses and the most expensive.

We started looking at legal intake because the pattern is so consistent it is almost funny. Firms spend real money getting the phone to ring, then let it ring out after five o’clock, on weekends, and whenever reception is already on a call.

The first fix everyone tries is an answering service. It captures a name and a number and tells the caller someone will be in touch, which is roughly as good as voicemail, because the caller has already rung the next firm by the time anyone calls back.

What actually works is a conversation at the moment the person is ready to have it: the matter identified, the right questions asked, the appointment booked while they are still on the line. That cannot be a human sitting up at 2am for a firm with twenty staff. It can be a voice agent, provided it is honest about what it is and knows where to stop.

How we work
  • Built inAustralia, for Australian practice
  • TeamTwo founders, no outsourced build
  • FocusLaw firms only, not every industry
  • SupportDirect to the founders
  • Script changesIncluded, not billed
Where we are up to

Early, and saying so.

Frontli is a new product. Ashleigh is built and tested, with the proven configuration being Queensland. Bridget is built and has not yet run a campaign for a client firm.

You will not find client logos, testimonials or results on this site, because publishing invented ones to a profession that checks things would be a strange way to start a relationship. When there are real numbers, they will be here with their denominators attached.

What that means for you: we are taking a small number of founding firms, we will work harder on your configuration than a mature vendor would, and you will have the founders’ attention in a way that will not last once there are a hundred firms on the platform.

Who you deal with

Both of us, directly.

One builds the agents and the integrations. The other runs the intake workshops, sits on your review calls and is the person you ring when something is wrong.

That is the whole company. It is a real limitation on how many firms we can take at once, and the reason we would rather run a handful of configurations properly than fifty badly.

What we will tell you straight

  • If your call volume does not justify the fee
  • If your state needs configuration work before we can deploy
  • If a compliance requirement you have is one we cannot meet today
  • If what you actually need is a receptionist, not an AI
Next step

Hear her take a call from your own firm.

Send us your firm name and what you want handled. We configure an agent on your matter types and call you back from it, so you are judging the real thing rather than a recording we chose.

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